Our Story

Welcome to Duna
A fashion and jewelry brand that connects design with personal inspiration.

The brand was born out of a love for design, creativity, and personal meaning, with a vision to give everyone who wears these pieces a sense of authenticity and uniqueness. Through personalized designs and direct interaction with customers, every piece tells its own story.

The name Duna originates from my personal roots, inspired by the Don River, which reflects my family name.
At Duna, every piece of jewelry and fashion item is handcrafted with attention to quality, aesthetics, and elegant simplicity.

Our collections are designed to not only look beautiful but also to make you feel extraordinary – combining comfort, style, and a positive message to inspire your everyday life.

As a designer and a graduate of the Fashion and Jewelry Design Department at Bezalel Academy of Arts, I gained extensive experience working with leading companies and businesses, designing collections and collaborations. After years of this work, I decided to fulfill a dream and create my own brand.

Duna is where my knowledge, creativity, and belief in the power of fashion, design, and art to transform lives come together.
My brand is more than fashion – it reflects a way of life.

I believe in the power of positive thinking and self-love to create meaningful change. With this belief, I lead workshops designed to empower and strengthen self-worth and positive thinking through design and art.

The workshops address topics such as:

  • Body image and self-image
  • Personal growth and resilience
  • Self-love and transformation through challenges

These workshops incorporate creative tools, allowing each participant to connect with themselves through meaningful activities and discussions.

I also believe in the natural connection between the artistic world and social impact. That’s why I collaborate with social organizations in Israel, driven by a genuine passion for this work.

I invite you to join my journey:

  • Explore our unique collections
  • Follow our activities on social media
  • Enjoy inspiring content and updates about new workshops

Join the world of Duna by Chris – a space where fashion, jewelry, art, and community come together to create something truly special.

With love,
Chris Don